TY  - BOOK
AU  - Peter, J. Paul.
AU  - Olson, Jerry C
TI  - Consumer Behavior and Marketing Strategy: J. Paul Peter and Jerry C. Olson
SN  - 0072410647 (alk. paper)
AV  - HF5415.3 .P468 2001
U1  - 658.8/342 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Sears List of Subject Headings
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/mh021/2001031482.html
UR  - http://www.loc.gov/catdir/toc/mh021/2001031482.html
ER  -