Arnould, Eric J.

Consumers / Eric Arnould, Linda Price and George Zinkhan. - First edition. - xviii, 750 pages : color illustrations ; 25 cm.

Includes bibliographical references and indexes.

0256133603 (alk. paper)

00066436


Consumers--Behavior.
Consumers--Behavior.--United States

HF5415.32 / .A76 2002

658.8/342