Arnould, Eric J.
Consumers /
Eric Arnould, Linda Price and George Zinkhan.
- First edition.
- xviii, 750 pages : color illustrations ; 25 cm.
Includes bibliographical references and indexes.
0256133603 (alk. paper)
00066436
Consumers--Behavior.
Consumers--Behavior.--United States
HF5415.32 / .A76 2002
658.8/342