Schiffman, Leon G.

Consumer Behavior / Leon G. Schiffman and Leslie Lazar Kanuk. - Ninth edition. - xix, 561, C-38, G-11, I-22 pages : color illustrations ; 27 cm.

Includes bibliographical references and indexes.

0131869604 (alk. paper)

2005029392


Consumer behavior.
Motivation research (Marketing).

HF5415.32 / .S35 2007

658.8/342