Wilson, Alan M. <br/><br/>
Marketing Research :  An Integrated Approach / 
Alan M. Wilson. 
 - xiv, 353 pages :  illustrations ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273651137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research.