TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research: An Applied Orientation 
SN  - 9780136094234
AV  - HF5415.2 .M29 2010
U1  - 658.8/3 22
PY  - 2010///
CY  - Upper Saddle River, New Jersey
PB  - Pearson
KW  - Marketing research
KW  - Sears List of Subject Headings
KW  - Methodology
N1  - Includes bibliographical references (pages 834-873) and index
ER  -