Malhotra, Naresh K. <br/><br/>
Marketing Research :  An Applied Orientation / 
Naresh K. Malhotra. 
 - Sixth editon (Global edition). 
 - 929 pages :  illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references (pages 834-873) and index. 
<br/><br/><label>ISBN: </label>9780136094234 
<br/><br/><label>LCCN: </label>2009011023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/3