TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing Research: An Applied Orientation 
SN  - 0132279460
AV  - HF5415.2 .M29 2007
U1  - 658.8/3 22
PY  - 2007///
CY  - Upper Saddle River, New Jersey
PB  - Pearson/Prentice Hall
KW  - Marketing research
KW  - Sears List of Subject Headings
KW  - Methodology
N1  - "SPSS student version 14.0"--CD-ROM; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0611/2006010250.html
ER  -