Hair, Joseph F., Jr.

Marketing Research : Within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau. - Second edition. - xxiii, 720 pages : illustrations ; 27 cm + 1 computer optical disc (4 3/4 inches). - McGraw-Hill/Irwin series in marketing .

Includes index.

0072467576 (alk. paper)

2002018857


Marketing research.

HF5415.2 / .H258 2003

658.8/3