Chisnall, Peter M. <br/><br/>
Marketing Research / 
Peter M. Chisnall. 
 - Fourth edition. 
 - ix, 384 pages :  illustrations ;  25 cm. 
 - The McGraw-Hill marketing series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077074297 
<br/><br/><label>LCCN: </label>91042207 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C48 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/3