TY  - BOOK
AU  - Gilligan, Colin.
AU  - Wilson, Richard M. S.
TI  - Strategic Marketing Planning
SN  - 9781856176170
PY  - 2009///
CY  - Oxford
PB  - Elsevier
KW  - Marketing
KW  - Planning
KW  - Sears List of Subject Headings
KW  - Management
N1  - Includes bibliographical references and index
ER  -