Gilligan, Colin. <br/><br/>
Strategic Marketing Planning / 
Colin Gilligan and Richard M. S. Wilson. 
 - Second edition. 
 - x, 552 pages :  illustrations ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781856176170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.