TY  - BOOK
AU  - Wilson, Richard M. S.
AU  - Gilligan, Colin.
TI  - Strategic Marketing Management: Planning, Implementation and Control 
SN  - 9780750659383
PY  - 2005///
CY  - Oxford
PB  - Elsevier, Butterworth-Heinemann
KW  - Marketing Management
KW  - Sears List of Subject Headings
KW  - Strategic Planning
N1  - Includes bibliographical references and index
ER  -