Wilson, Richard M. S. <br/><br/>
Strategic Marketing Management :  Planning, Implementation and Control / 
Richard M. S. Wilson and Colin Gilligan. 
 - Third edition. 
 - xiii, 867 pages :  illustrations ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.<br/>Strategic Planning.