TY  - BOOK
AU  - Zikmund, William G.
AU  - McLeod, Raymond, Jr.
AU  - Gilbert, Faye W.
TI  - Customer Relationship Management: Integrating marketing strategy and information Technology 
SN  - 0471271373
AV  - HF5415.55 .Z55 2003
U1  - 658.812 21
PY  - 2003///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Relationship marketing
KW  - Sears List of Subject Headings
KW  - Customer relations
KW  - Management
KW  - Data processing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/description/wiley038/2003544944.html
UR  - http://www.loc.gov/catdir/toc/wiley032/2003544944.html
ER  -