TY  - BOOK
AU  - Dutka, Alan.
TI  - AMA Handbook for Customer Satisfaction: Research, Planning and Implementation 
SN  - 0844235865
PY  - 1993///
CY  - Chicago
PB  - NTC Business Books
KW  - Customer Research
KW  - Sears List of Subject Headings
KW  - Consumer Satisfaction
KW  - Research
N1  - Includes bibliographical references and index
ER  -