Dutka, Alan. <br/><br/>
AMA Handbook for Customer Satisfaction :  Research, Planning and Implementation / 
Alan Dutka. 
 - viii, 231 pages :  illustrations ;  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844235865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Research.<br/>Consumer Satisfaction--Research.