TY  - BOOK
AU  - Cooper, John.
AU  - Lane, Peter.
TI  - Practical Marketing Research
SN  - 0333679083
PY  - 1997///
CY  - London
PB  - MacMillan
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes glossary and index
ER  -