Cooper, John. <br/><br/>
Practical Marketing Research / 
John Cooper and Peter Lane. 
 - v, 278 pages :  illustrations ;  24 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>0333679083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.