Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill. 
 - Sixth edition. 
 - 1117(A-3, G-14, I-23) pages ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0030983665 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research