TY  - BOOK
AU  - Farese, Lois.
AU  - Kimberll, Grady.
AU  - Woloszyk, Carl A.
TI  - Marketing Essentials
SN  - 0026406012
PY  - 1997///
CY  - New York
PB  - McGraw Hill/ Glencoe
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes glossary and index
ER  -