Farese, Lois. <br/><br/>
Marketing Essentials / 
Lois Farese , Grady Kimbrell, Carl A. Woloszyk. 
 - Second edition. 
 - xx, 620 pages :  color illustrations ;  27 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>0026406012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing