TY  - BOOK
AU  - Hartley, Robert F,
TI  - Marketing Mistakes and Successes
SN  - 9780470169810 (pbk.)
AV  - HF5415.1 .H37 2009
U1  - 658.800973 22
PY  - 2009///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Marketing
KW  - United States
KW  - Case studies
KW  - Sears List of Subject Headings
N1  - "30th anniversary."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0828/2008040282.html
ER  -