Hooley, Graham J. <br/><br/>
Marketing Strategy and Competitive Positioning / 
Graham J. Hooley, John A. Saunders and Nigel F. Piercy. 
 - Third edition. 
 - viii-xv, 622 pages :  illustrations ;  23 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273655167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.