TY  - BOOK
AU  - Brennan, Ross.
AU  - Baines, Paul.
AU  - Garneau, Paul.
AU  - Harris, Phil.
TI  - Contemporary Strategic Marketing
SN  - 0333981197
PY  - 2003///
CY  - New York
PB  - Palgrove, MacMillan
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes index
ER  -