TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane,
TI  - Marketing Management
SN  - 0131457578
AV  - HF5415.13 .K64 2006
U1  - 658.8 22
PY  - 2006///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Sears List of Subject Headings
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ER  -