TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing Management: Analysis, Planning, Implementation, and Control 
SN  - 0132435101 (case)
AV  - HF5415.13 .K64 1997
U1  - 658.8 20
PY  - 2000///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Sears List of Subject Headings
N1  - Includes bibliographical references and indexes
ER  -