Kotler, Philip. <br/><br/>
Marketing Management :  Analysis, Planning, Implementation, and Control / 
Philip Kotler. 
 - Ninth edition. 
 - 1 volume (various pagings) :  illustrations (chiefly color), maps ;  27 cm. 
 - The Prentice-Hall international series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0132435101 (case) 
<br/><br/><label>LCCN: </label>96001649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8