TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of Marketing
SN  - 9780273786993
PY  - 2014///
CY  - Boston
PB  - Pearson Education Limited
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes bibliographical references and index
ER  -