Kotler, Philip. <br/><br/>
Principles of Marketing / 
Philip Kotler and Gary Armstrong. 
 - Fifteenth edition. global edition. 
 - 716 pages :  color illustrations ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273786993 0273786997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.