Lamb, Charles W., Jr. <br/><br/>
Marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. 
 - Eighth edition, Instructor's edition. 
 - xlviii, 736 pages :  color illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references (pages 702-717) and index. 
<br/><br/><label>ISBN: </label>0324317174 (instructor's edition) 
<br/><br/><label>LCCN: </label>2004113640 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2624 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8