TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9780132390026 (alk. paper)
AV  - HF5415 .K636 2008
U1  - 658.8 22
PY  - 2008///
CY  - Upper Saddle River, New Jersey
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes bibliographical references (pages R-1 - R-30) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip078/2007000562.html
ER  -