TY - BOOK AU - Kotler, Philip. AU - Armstrong, Gary TI - Principles of Marketing SN - 9780132390026 (alk. paper) AV - HF5415 .K636 2008 U1 - 658.8 22 PY - 2008/// CY - Upper Saddle River, New Jersey PB - Pearson/Prentice Hall KW - Marketing KW - Sears List of Subject Headings N1 - Includes bibliographical references (pages R-1 - R-30) and indexes UR - http://www.loc.gov/catdir/toc/ecip078/2007000562.html ER -