Kotler, Philip. <br/><br/>
Principles of Marketing / 
Philip Kotler and Gary Armstrong. 
 - Twelfth edition. 
 - xxxii, 599 and various pages :  color illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references (pages R-1 - R-30) and indexes. 
<br/><br/><label>ISBN: </label>9780132390026 (alk. paper) 0132390027 (alk. paper) 
<br/><br/><label>LCCN: </label>2007000562 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8