Kotler, Philip. <br/><br/>
Principles of Marketing / 
Philip Kotler and Gary Armstrong. 
 - Tenth editon. 
 - xxix, 661 pages :  color illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131018612 
<br/><br/><label>LCCN: </label>2002034634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8