TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 0139570020
AV  - HF5415 .K636 1999
U1  - 658.8 21
PY  - 1999///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes bibliographical references and indexes
ER  -