TY  - BOOK
AU  - Dibb, Sally.
AU  - Simkin, Lyndon.
AU  - Pride, William M.
AU  - Ferrel, O.C.
TI  - Marketing: Concepts and Strategies 
SN  - 0395790050
PY  - 1997///
CY  - New York
PB  - Houghton Mifflin Company
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes name index, subject index, notes and appendices
ER  -