Dibb, Sally. <br/><br/>
Marketing :  Concepts and Strategies / 
Sally Dibb, Lyndon Simkin, William M. Pride and O. C. Ferrell. 
 - Third European edition. 
 - xxi, 842 pages :  color illustrations ;  25 cm. 
<br/><br/> Includes name index, subject index, notes and appendices. 
<br/><br/><label>ISBN: </label>0395790050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.