Cannon, Tom. <br/><br/>
Marketing :  Principles and Practice / 
Tom Cannon. 
 - Fifth edition. 
 - vi-xiv 528 pages :  illustrations ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1844801152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.