TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl.
TI  - Marketing
SN  - 0324006381
PY  - 2000///
CY  - U. S. A
PB  - South-Western College
KW  - Marketing
KW  - Sears List of Subject Headings
N1  - Includes appendix, glossary, end notes and internet index
ER  -