Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair and Carl McDaniel. 
 - Fifth edition. 
 - xvi, 773 pages :  color illustrations ;  28 cm. 
<br/><br/> Includes appendix, glossary, end notes and internet index. 
<br/><br/><label>ISBN: </label>0324006381 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.