TY  - BOOK
AU  - Lamb, Charles W., Jr.
AU  - Hair, Joseph F., Jr.
AU  - McDaniel, Carl D.
TI  - Marketing
SN  - 0324147988 (package)
AV  - HF5415 .L2624 2004
U1  - 658.8 21
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
KW  - Sears List of Subject Headings
KW  - Management
N1  - Includes bibliographical references (pages 742-744) and index
ER  -