Marketing :  Theory and Practice / 
Edited by Michael J. Baker. 
 - Third edition. 
 - xi, 442 pages :  illustrations ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0333641825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.