Foster, Douglas. <br/><br/>
Mastering Marketing / 
Douglas Foster and revised by John Davis. 
 - Third edition. 
 - vii, 287 pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>033359570X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.