TY  - BOOK
AU  - Lovelock, Christopher.
AU  - Wirtz, Jochen.
TI  - Services Marketing: People, Technology, Strategy 
SN  - 9780136107217
PY  - 2011///
CY  - Boston
PB  - Prentice Hall
KW  - Marketing
KW  - Management
KW  - Sears List of Subject Headings
KW  - Professions
KW  - Service Industries
KW  - Customer Services
N1  - Includes index
ER  -