Lovelock, Christopher. <br/><br/>
Services Marketing :  People, Technology, Strategy / 
Christopher Lovelock and Jochen Wirtz. 
 - Seventh edition. 
 - xxii, 626 pages :  illustrations ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780136107217 0136107214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service Industries--Marketing.<br/>Customer Services--Marketing.