TY - BOOK AU - Lovelock, Christopher H. AU - Wright, Lauren. TI - Principles of Service Marketing and Management SN - 0130404675 AV - HD9981.5 .L68 2002 U1 - 658.8 21 PY - 2002/// CY - Upper Saddle River, New Jersey PB - Prentice Hall KW - Service industries KW - United States KW - Marketing KW - Sears List of Subject Headings KW - Management N1 - Includes bibliographical references and index ER -