TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Wright, Lauren.
TI  - Principles of Service Marketing and Management
SN  - 0130404675
AV  - HD9981.5 .L68 2002
U1  - 658.8 21
PY  - 2002///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Service industries
KW  - United States
KW  - Marketing
KW  - Sears List of Subject Headings
KW  - Management
N1  - Includes bibliographical references and index
ER  -