Boone, Louis E. <br/><br/>
Contemporary Marketing / 
Louis E. Boone and David L. Kurtz. 
 - Twelfth edition. 
 - 1 volume various pagings :  color illustrations ;  28 cm. 
<br/><br/><label>ISBN: </label>0324236735 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.