Hallward, John,  1961-. <br/><br/>
Gimme! :  The Human Nature of Successful Marketing / 
 Human nature of successful marketing 
John Hallward. 
 - xx, 216 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references (pages 209-210) and index. 
<br/><br/><label>ISBN: </label>047010029X (cloth : alk. paper) 9780470100295 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2006023189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Brand name products--Marketing--Management.<br/>Human behavior.
<br/><br/><label>LC Class. No.: </label>HF6161.B4  / H35 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8