TY  - BOOK
AU  - Lovelock, Christopher.
AU  - Wirtz, Jochen.
TI  - Services marketing: people, technology, strategy 
SN  - 0273756060
PY  - 2011///
CY  - Essex, England
PB  - Pearson Education
KW  - Services Marketing
N1  - Includes index
ER  -