Lovelock, Christopher. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock and Jochen Wirtz. 
 - Seventh edition. 
 - 648 pages ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273756060 9780273756064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing.