Hoffman, K. Douglas. Services Marketing : Concepts, Strategies and Cases / K. Douglas Hoffman and John E. G. Bateson. - Third edition, International student edition. - xix, 588 pages : illustrations ; 24 cm. Includes bibliographical references and index. ISBN: 0324422830 9780324422832 0324319967 9780324319965 Subjects--Topical Terms: Marketing Channels--Services.