Hoffman, K. Douglas. <br/><br/>
Services Marketing :  Concepts, Strategies and Cases / 
K. Douglas Hoffman and John E. G. Bateson. 
 - Third edition, International student edition. 
 - xix, 588 pages :  illustrations ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324422830 9780324422832 0324319967 9780324319965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Channels--Services.